Last Updated on September 14, 2024
About Vercelli Tires
Vercelli Tires is owned by the American Omni Trading (AOT)) company. The AOT company is a premium supplier in the car industry with over 30 years of experience. As a sub-brand, Vercelli Tires is new to the high-performance tire segment. Even so, it has carved out a niche in the market by providing reliable and affordable tire options for a wide range of vehicles. Vercelli Tires are manufactured in Thailand with state-of-the-art engineering and high-quality materials to ensure they meet industry standards. The brand is distributed through a network of tire retailers, including Tires Easy, and is available in various markets.
Brand Philosophy
The best way to summarize the Vercelli Tire brand philosophy is: “Designed by drivers for the drivers.” These tires are engineered for enthusiasts who want dependable, high-performance rubber without paying a premium. Vercelli’s series of tires address various driving needs, including high-speed stability, variable pitch patterns, sure-footed braking, Variable Depth Micro-Positioned Siping (VDMS) for enhanced traction, and other performance-driven designs.
Product Range
Their tire lineup includes the Vercelli series (I, II, and IV), Vercelli Classic 787, and the Terreno series (M/T, A/T, H/S, and H/T).
Vercelli offers a select range of passenger car tires, including all-season and high-performance options. The Strada series (Vercelli Strada I and II) is a notable line within their passenger tire offerings, designed to balance comfort, durability, and performance. Each model in the series is designed to deliver improved handling, grip, and responsiveness for drivers who seek enhanced performance.
This brand also offers SUV tires designed to provide excellent traction on paved roads and light off-road conditions, making them a versatile choice for drivers needing tires that can handle various terrains.
Conclusion
The Vercelli name is still gaining recognition compared to more established tire brands, but it continues to be positively received in the industry. They have also uniquely positioned themselves by offering generous warranties and a “No Questions Asked 25/365 Free Replacement Limited Protection Policy.” The blend of high performance, quality, and affordability will likely continue to elevate this brand further, landing it in a top spot in the budget-conscious tire market.
